Noise cancellation for your eyes.

Product ExperienceStrategyDesign
Written By Danielle Sullivan
Sunglass brand design.

Shinzo Tamura

How can a new sunglasses brand cement its offering at the intersection of eye health, modern craft, and iconic style?

Based in Japan, Shinzo Tamura is a premium sunglass brand with a focus on eye health, that marries technologically advanced lenses with iconic frame designs. Evolve created the brand positioning and designed the Shinzo Tamura brand identity, product roadmap, out-of-box experience, e-commerce website, marketing campaign touchpoints, and provided color and product strategy for the launch of their made in Japan sunglass collection.

Services Provided

  • Trends & Forecasting  

  • Customer Definition

  • Opportunity Mapping

  • Product Strategy

  • Feature Definition

  • Brand Foundation

  • Visual Design

  • Industrial Design

Danielle Sullivan
Previous

Bringing joy to public spaces.
Next

Rewarding healthy habits.